Category Archives: personal trainer

Holiday Social Strategies: You

In the last EQUIP blog post, I wrote about some strategies you could share with your clients for surviving the party season.  Much of the Holiday Party Survival Guide is good advice for you, too. As a fitness professional, you have a responsibility to model choices that support your lifestyle of wellness.  It’s in your best interest, obviously for your […]

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Holiday Social Strategies: Your Clients

It’s party season! And while that’s tons of fun and such an important part of anyone’s overall wellness, this is the right time to be helping your clients strategize about staying on track towards their fitness goals. We’ve already discussed a bit about how the holiday season may affect your fitness business, and the challenges of keeping your clients on […]

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Workshops in the New Year: Logistics

This is the third post in a blog series about adding workshops to your service offerings as a way of increasing client participation and growing your business.  So far, we have discussed an overview of holding workshops as well as brainstormed potential workshop topics. Today, we’ll think about logistics.  It’s important to think about the different formats workshops can take, […]

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Workshops in the New Year: Potential Topics

In the last EQUIP blog post, I introduced a few ideas about offering workshops as a way of expanding your service offerings and boosting your attendance and income. Today I want to think about different workshops that you can offer.  As I mentioned in the last post, start with the expertise of you and your staff as a starting point. Never ignore […]

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Workshops in the New Year: Overview

A few weeks ago, I encouraged you to think about your service offerings and think about ways you could grow your business.  One of the things I suggested was offering short workshops as a special service. Let’s think a little bit more about why workshops can be a great addition to your business. Workshops leverage what you already know.  Use […]

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Four Esses

  It’s that time of year that fitness professionals need to think about The Four Esses. I can hear you now: “What the heck are The Four Esses?” Social Season Sleep Sunlessness   In the last EQUIP blog post, I wrote about the affects of the Social Season on your clients’ attendance.  Poor attendance will affect their progress towards their […]

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The Holiday Season: Where’d my clients go?

It’s only mid-November, but if you’re new to the fitness industry, you may already be asking yourself how the upcoming holiday season will affect your business.  Good for you for thinking about it! In my experience of more than five years of owning an in-home personal training business, late November and early December is the slowest time of the year. […]

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New Offerings: Leveraging Your Current Client Base

    By now, you’ve spent some time thinking about the latest fitness trends and determined how you can expand your service offerings.  In the last EQUIP blog post, I discussed starting with what you have vis-a-vis equipment.  Today I want you to think about starting with what you have vis-a-vis clients. The clients who already pay you for your expertise are […]

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New Offerings: Start With What You’ve Already Got

    Last week on the EQUIP blog, I wrote about new trends in the fitness industry as well as trying to decide how and when to make changes to your service offerings.   Today I want to think about another practical aspect to expanding your offerings: How can you do more with what you already have? Obviously, if you’re […]

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New Offerings: Timing and Training Cycles

  In the last EQUIP blog post, I gave you a few ideas about how you can incorporate fitness trends into your overall service offerings.  There’s one more important piece of the puzzle– when should you make changes to your offerings, and how often should you change up what you offer? The when question can answer itself if you are presenting […]

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